Google Analytics Organic Search Keyword Not Provided

Web analysis tools refer to this traffic and the keyword as not provided.
Google analytics organic search keyword not provided. Despite initial claims by google that it would only affect a small percentage of overall analytics data for organic search the reality is some sites were seeing well over 50 percent not provided particularly in sectors like technology where there is a higher likelihood that a visitor would be logged into their google account as well. It s been awhile now that google announced that 100 of organic search traffic will now be encrypted so you will not get the keyword information in google analytics that many are used to seeing. Use competitive analysis tools like semrush for keywords mining. Fortunately i have recently stumbled upon a solution which can practically unlock not provided keywords in google analytics reports which is called keyword hero.
The not provided is lifted for paid search results. The organic search terms report. It works by directing traffic through a redirect that strips off the keyword parameter but keeps the other referrer information so you at least still know it is coming from google search. Ever since web analytics tools including google analytics can no longer determine which keywords a user googled before he got on a website.
Although you can t see the exact keywords that attract your traffic you can see where your visitors from unspecified keywords arrive on your site. Quite simply it means google is choosing not to share the key word data with you. Following methods can help you in unlocking the keywords which are now hiding behind not provided. Use historical keywords data in your google analytics reports.
Not provided in google analytics. An increasing number of results in this part of analytics are listed as not provided not much use when you re trying to find out what people are searching for. It is all being done in interest of protecting the privacy of the searcher. However there is one area where google analytics frustrates its users.
What does keyword not provided mean. The data in gsc is tracked by gsc and imported from gsc into. Traffic from google organic search tracked by analytics swaps out the keyword information with not provided to protect user privacy. In 2011 google released the safe search update that moved google s search traffic to https.
But luckily you can still use segmentation in google analytics to segment your not provided data to gain a clearer understanding of how visitors arrive on your site. The searcher did use a key phrase obviously but google is not providing you with the information. Run non branded paid search campaigns. All i had was not provided and google search console reports which are better than nothing but much weaker than what we had 6 7 years ago in ga.